Offseason Update: Your Feedback In Action!

Shares Traded, Weekly

In January, we released our 2010-2011 Season Review, which highlighted the 188% year-over-year growth in trades within the Uptick Sports fantasy football stock market.  Raw trading volume skyrocketed from 1.6 billion shares traded in 2009 to over 4.6 billion shares traded in 2010.  While this growth was good, it came with a disturbing trend: a dramatic drop-off in trading volume after the 10th week of the 2010-2011 NFL season (see chart).

To dig into the reasons behind this trend — and to uncover improvement ideas directly from customers — we released a survey to solicit feedback from market traders.  Now, the results are in, and I’d like to share them with you.  Here are some of the top findings:

• Strong demand for mobile apps (iPhone, Android especially) to improve the ease of trading
• Decreased interest after 1-2 traders distanced themselves from the rest of the field
• Desire to connect directly with other traders
• Doubt about the gains of other players, signalling a desire for greater insight into results
• Interest in leagues that would allow competition between small groups of friends

Changes are coming

Rest assured, we’ll be incorporating this feedback.  In fact, we’re already developing some game mechanics and changing the overall trading experience because of these findings.  When the 2011 season arrives, you’re likely to see a format that brings increased transparency and more interaction with other traders and friends.  Furthermore, each week will bring a fresh opportunity to take home a prize, as we shift from a focus on annual ROI to week-by-week ROI winners.

It’s going to be a busy offseason!